It's in the jeans! Neymar and Co dressed in denim as Barca announce new sponsor

It's in the jeans: (left to right) Cesc Fabregas, Gerard Pique, Neymar, Dani Alves and Andres Iniesta

Eye for design: Neymar was recently announced as the face of Police Eyewear for 2014

Getting shirty: Pique celebrates scoring the opening goal on Sunday

Back to the day job: Barca celebrate a goal in their 3-0 win over Malaga on Sunday

They're used to being dressed in the famous red and blue of Barcelona.

But Barca stars Cesc Fabregas, Gerard Pique, Neymar, Dani Alves and Andres Iniesta were instead decked out in denim as they launched the club's latest sponsorship deal.

Designers Replay have signed a four-year deal with the Spanish giants to provide their clothing for both formal and casual occasions.

Commercial and sponsorship deals are increasing fashion among the world's biggest clubs as they look to maximise revenue and increase their global brand.

In the past year, both Manchester United and Liverpool have ramped up their revenue drive with a plethora of deals for all manner of necessities and luxuries.

Barca - who until recently did not even have a sponsor on their kits out of principle - followed suit. As long as they keep wowing the world with their performances their fans won't mind one bit.

Source - Dailymail